The Kleenex® Story

history-kotex5

The Kleenex® brand story began during the First World War when we developed a crepe paper used as a filter for gas masks.

In the early 1920's that
crepe paper innovation
was adapted as a consumer
product called Kotex®
brand to help women with
their periods.

history-kotex5

Following with the times,we changed the composition, made it thinner and softer, re-named it Kleenex® brand. In 1924, we began selling Kleenex® tissues in the USA as a cold cream and makeup remover, and launched in the UK the following year.

history-kotex5

In 1929 Kimberly-Clark's
head researcher was
suffering from hay fever and
started using the tissues in
place of his handkerchief.
The idea really took off
and sales doubled in the
first year.






history-kotex5

Through the 1950s and 60s, Kleenex® Tissues went Hollywood, letting out the secret that famous stage beauties used Kleenex® Brand to remove cold cream and cosmetics each night.









history-kotex5

The innovations continued:
Kleenex® For Men tissues
were launched in 1956,
Kleenex® travel tissues
launched in 1983, now known
as Kleenex® pocket packs.




history-kotex5

Moving into the 1990s,
Kleenex® Ultra Soft Tissues was launched giving consumers a little everyday luxury. This tissue is also perfect as part of a beauty routine such as removing make up.



history-kotex5

The public was then
introduced to Kleenex®
UltraBalm Tissues in 1996, now known as Kleenex® Balsam Tissues.
The first tissues to contain a
micro-fine layer of calendula
to help prevent your nose
becoming red and sore.


history-kotex5

Then came our Kleenex® Brand Collection Cubes. The ones we know and love have been around since 2013. The Kleenex® Brand Collection Cube allows you to have a touch of the latest design trends in your home, and celebrate big events like the Queen’s Jubilee.





history-kotex5

Which brings us to the
present day, when Kleenex® Brand recognises the difficulty we sometimes have with showing others how much we care. In these moments, when someone needs one, all it takes is a little gesture like giving a Kleenex® Tissues to let others know how much we care.

And the Kleenex® Brand Story continues…