The Kleenex® Story

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The Kleenex® story began during the First World War when we developed a crepe paper used as a filter for
gas masks.

In the early 1920's that
crepe paper innovation
was adapted as a consumer
product called Kotex®
to help women with
their periods.

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Following with the times,we changed the composition, made it thinner and softer, re-named it Kleenex®. In 1924, we began selling Kleenex® in the USA as a cold cream and makeup remover, and launched in the UK the following year.

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In 1929 Kimberly-Clark's
head researcher was
suffering from hay fever and
started using the tissues in
place of his handkerchief.
The idea really took off
and sales doubled in the
first year.






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Through the 1950s and 60s, Kleenex® went Hollywood, letting out the secret that famous stage beauties used Kleenex® to remove cold cream and cosmetics each night.









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The innovations continued:
Kleenex® For Men tissues
were launched in 1956,
Kleenex® travel tissues
launched in 1983, now known
as Kleenex® pocket packs.




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Moving into the 1990s,
Kleenex® Ultra Soft was
launched giving consumers
a little everyday luxury.
This tissue is also perfect
as part of a beauty routine
such as removing make up.



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The public was then
introduced to Kleenex®
UltraBalm in 1996, now
known as Kleenex® Balsam.
The first tissues to contain a
micro-fine layer of calendula
to help prevent your nose
becoming red and sore.


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Then came our Kleenex® Collection Cubes. The ones we know and love have been around since 2013. The Kleenex® Collection Cube allows you to have a touch of the latest design trends in your home, and celebrate big events like the Queen’s Jubilee.





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Which brings us to the
present day, when Kleenex®
recognises the difficulty
we sometimes have with
showing others how much
we care. In these moments,
when someone needs one,
all it takes is a little gesture
like giving a Kleenex® to
let others know how
much we care.

And the Kleenex® Story continues…